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Gift Certificate Center to participate in pointsxchange™ -
pointsxchange adds key new retail exchange option
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Toronto, November 4, 2002 - Points International Ltd (TSX Venture Exchange: PTS)
and Gift Certificate Center, a Hallmark company, today announced a formal
agreement for the Premiere Choice Award® program to participate in
pointsxchange™, the world’s first online loyalty program currency exchange.
Points International adds an important relationship with the most established
and largest provider of gift certificates to the business market.
“We are pleased to welcome Gift Certificate Center to our ever expanding family
of pointsxchange partners,” said Rob MacLean, Chief Executive Officer of Points
International. “The agreement with Gift Certificate Center adds great retail
options that build the power of pointsxchange and offer more value to the 100
million plus members of our loyalty program partners.”
The agreement provides a framework for consumers to exchange other participating
pointsxchange currencies for Premiere Choice Awards. A leading corporate recognition,
reward and incentive tool, the Premiere Choice Award is redeemable for gift certificates
to more than 400 of the nation's leading retailers, restaurants, entertainment
companies, online merchants and more. Participating retailers include Bloomingdale’s,
CDNow, Cooking.com, Macy’s, Marriott® Hotels, Resorts and Suites and The Home Depot®.
“As a leading provider of gift certificate incentives, we’re excited to partner
with a company that's an innovator in the loyalty and incentive industry,” said
Ron Mattson, Vice President of Strategic Sales at Gift Certificate Center. “Our
new relationship helps Points.com account holders tap into their loyalty program
currency and in minutes give themselves, family or friends gift certificates to
our list of 400 merchant partners, including many leading national retail chains
for electronics, home improvement, fashion and dining.
Twenty-nine leading loyalty programs are now participating in pointsxchange,
including Air Canada, American Airlines, Cathay Pacific Airways, Six Continents
Hotels, Delta Air Lines, Alaska Airlines, America West Airlines, GiftCertificates.com,
Imperial Oil (Esso Extra), FTD.COM, and Sprint.
To access this new pointsxchange offering, consumers can visit
www.points.com and click on “Gift Certificate Center, a Hallmark company.”
More about Points International Ltd and Points Solutions
Points International offers innovative solutions to enhance the loyalty experience.
Through a portfolio of Points Solutions, based on our proprietary technology platform,
we’re forging rewarding partnerships with the world’s leading loyalty players to deliver
compelling value propositions.
The cornerstone of our unique loyalty program asset management system is pointsxchange™ - the
world’s first loyalty program currency exchange that allows consumers to earn
rewards faster by making all of their points count. Our growing portfolio of
custom solutions also includes the innovative pointspurchase™ solution, which
powers the online sale of miles and points to members of leading loyalty programs
including American Airlines, Air Canada, America West Airlines, Alaska Airlines,
Cathay Pacific Airways and US Airways. Points International is also developing a
pointspurchase solution for Six Continents Hotels.
Points Solutions, built on leading edge technology developed and managed in-house,
are internationally marketed to travel providers and loyalty programs through a
distribution alliance with Sabre, the leading provider of technology, distribution
and marketing services for the travel industry.
Based in Toronto, Points International’s shares trade on the TSX Venture Exchange
under the stock symbol PTS. Points.com Inc. is a wholly owned subsidiary of Points
International Ltd. For more information, please visit us at www.points.com.
More about Gift Certificate Center
Headquartered in Minneapolis, Minn., Gift Certificate Center, a Hallmark company,
is the most established and largest provider of gift certificates to the business
market. The Premiere Choice Award, its corporate recognition, reward and incentive
tool, combines the convenience of Internet shopping with excellent service to
promptly deliver personalized awards redeemable for gift certificates from more
than 400 of the nation's leading retailers, restaurants, entertainment companies,
online merchants and more.
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For more information please visit www.points.com or contact:
Moira Wright
Points International Ltd
416-596-3257
moira.wright@points.com
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- Headquartered in Minneapolis,
Minn., Gift Certificate Center, a Hallmark company, is the most
established and largest provider of gift certificates to the business
market. The Premiere Choice Award, its corporate recognition, reward
and incentive tool, combines the convenience of Internet shopping with
excellent service to promptly deliver personalized awards redeemable for
gift certificates from more than 400 of the nation's leading retailers,
catalogs, restaurants, travel providers, entertainment companies and more.
- Return to Press Room
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